Brand Identity
This is what will make your target customer recognise you from the middle of the crowd instantly, what will make them connected to your brand. They are the different elements (fonts, logo, colours, patterns, illustrations…) that will shape your narrative in the eyes of your customer. This part of design requires time and care, it has a purpose and needs a strategy with it. Here is where I come in, I will help you, through my process, to shape and design all those elements that will embody your brand and create a clear goal and strategy with them.
Logo Design
Everyone has heard the expression ‘a picture is worth a thousand words’ This is what a logo does to your brand if you get it perfectly aligned to your brand values, you don’t need to say anything else in order to attract your target customer. Logo design is essential and the central edge to an identity. It should be never taken lightly or be rushed, here is where you are starting to tell your story, your idea. I really enjoy this part of an identity as it is where I get to meet ‘the story’ and learn about how you got there.
Collateral and Packaging Design
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Web Design
Translating your brand identity into your website is key nowadays as this is how people usually will first learn from you. I specialise on designing websites on Wix and Squarespace. I can help you building it from zero by helping you setting everything up or I can work with you to give your website that needed revamp.
Editorial Design
Editorial design can range from designing magazines to design a brochure or a leaflet. I take joy on this type of design because it is all about making the design attractive and interesting yet comprehensive and clear to read. Good editorial design happens when the reader connects with the text through the design.
Social Media
Social media has become a key part of our lives, we either have one account ourselves or check venues and other brands through it to find information otherwise we would not be able to find. I can translate your branding into templates and posts that you can use in different ways and occasions. I can help kick start your Instagram by designing and creating the first posts and discussing the look and feel your page should have in order to
The Process
First Contact
Here is where I get to know you and your project. I usually like to set up a call so you can give me the full view on what you need. Once I have all the information I need which is usually content, scope of project and assets, I send a quote across. If it is a branding project I send a questionnaire to you which helps me to dive deeper into your project and puts us both on the same page in order to make the right start and develop the right strategy for you.
Design
Once we are clear on your positioning and strategy I start uncovering the next layers to your project. I explore different concepts and research on the topic in order to create a design suited for your project and vision.
Review and Development
After I present the first design to you we will go through it and dissect each part, what works and not. Taking all this into account I will keep developing and refining the project. I usually include 3 rounds of amendments in the quote for each project.
Product
I will provide you with all the final assets in the necessary format. I can also deliver the product and communicate with printers, developers and any necessary person who is going to use the product we have created. I will ensure to give clear instructions and help you with any next steps you need.
I Work With:
InDesign
Illustrator
Photoshop
After Effects
Squarespace
Wix
Black Book of Contacts:
Having worked with so many different backgrounds and projects has let me meet other people from the industry. From full-on web developers to printers to other very talented designers and illustrators. So please do not hesitate to get in touch because I might not be able to offer the full service you are looking for but I might know someone who might complete it.